In this session...
Join Bill Stratton, Snowflake’s Head of Media, Entertainment & Advertising GTM, for a 15-minute interview to discuss the future of converged TV and how Snowflake is delivering on the needs of the ecosystem.
What You'll Learn from This Session...
- The significance of data collaboration and data clean rooms in the TV business today.
- How clean rooms are evolving to enhance advanced, addressable measurement in the TV industry.
- The role of AI in further advancing data analysis and optimization for TV.
