In this session...
Editors, reporters, thought leaders and PR pros… Together, we make up one hell of an ecosystem, driving our industry forward by revealing the very best we have to offer and issuing strong calls to action. Our relationships may be our strongest form of currency, and while we all have roles to play, there are boundaries that can’t be crossed — including paywalls.
View More
Join us as we discuss how adland and the broad business community can become better partners to the media, exploring the needs and expectations of the press and helping agencies and companies better grasp how media operate, and the sorts of stories and pursuits that drive them.
View Less
What You'll Learn from This Session...
- The stories leading journalists reporting on our sector want to cover.
- The trends and innovations they are seeing in our market.
- PR masterclass on how best to interact with editors and reporters.
.png)
