In this session...
In a world marked by constant flux, where channels, consumers and technology all flow in a dynamic symphony of change, the future of brand experience stands at a crossroads. The marketing landscape has evolved, presenting both challenges and opportunities that demand creative solutions and organizational transformation to drive sustainable brand growth.
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Join market leaders as they spotlight the promise of a seamless blend between "brand love" and "brand buy," where innovation, collaboration and creativity converge to shape the ultimate brand experience.
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What You'll Learn from This Session...
- Shifting Growth Dynamics: Growth has transcended traditional boundaries and now resides within the gaps and intersections of commerce. Our panelists will delve into how to navigate and innovate across booming spaces such as retail media.
- Integration of Sales and Marketing: The era of siloed operations is over. Speakers will emphasize the paramount importance of seamless collaboration between sales and marketing to deliver consumer-centric results.
- Creativity as a Commerce Essential: As channels converge and online meets offline, creativity in commerce becomes indispensable. Explore the canvas of creativity that impacts both commercial success and consumer value.
