In this session...
Today’s consumers expect relevant, engaging content — even for advertising — which has forced marketers to turn creative strategies on their heads. (Psst … running the same assets across channels and devices simply doesn’t cut it anymore!) But as viewers migrate to streaming, the time has never been better for marketers to take advantage of sophisticated advanced creatives that turn TV into more than just an awareness play, but a powerful driver of outcomes too.
View More
From dynamic ads optimized for 1-to-1 personalization to interactive ads that engage viewers and drive conversion, marketers are elevating creatives to strengthen brand building/retention and provide shoppable experiences.
Hear directly from marketers about how they’ve deployed immersive, personalized messaging that makes consumers feel seen, heard, represented and ready to take action. Learn how to leverage technology that shatters barriers of production, personalization and engagement, providing the opportunity to go to market with measurable advanced creatives quickly and at scale.
View Less
What You'll Learn from This Session...
- Learn how advanced creatives, including interactive and dynamic formats, can work for your brand to strengthen relevance and performance.
- Understand the technology, data, and automation available to leverage, measure and optimize advanced creatives at scale.
- Hear the latest benchmarks for advanced creatives vs. standard video, including lift, time earned and completion rate.
