In this session...
As the ubiquity of gaming continues to dominate mainstream media, tuned-in brands are diversifying their channel mix and turning to gaming to capitalize on the fierce nature of fandom, storytelling opportunities and the growing wealth of attention the gaming channel commands. Through insights based on player perception within premium game titles, this Activision Blizzard-led session explores the role fandom plays in the halo effect of gaming, followed by an expert panel discussion covering the vast opportunity for brands.
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Join us to discover how to best leverage gaming to inform growth and affinity through loyal player attention.
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What You'll Learn from This Session...
- Brands can leverage the power of fandom to reach untapped audiences within gaming.
- In a world of increasingly fragmented media behaviors, a constant is gaming IP.
- If done well, advertising is a welcome experience within gaming environments.
