In this session...
In an era of fake news, malicious disinformation, caustic division and digital deception, trust has never been a more valuable (or harder-earned) commodity. As ever younger consumer audiences balance their urge for meaningful experiences with their digital-first upbringing, how can brands win (or win over) skeptical or cautious audiences? And how can in-person interactions and engagements not just support traditional campaign channels, but enhance, empower or even replace them?
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Join Dan Carter, SVP, Creative + Design at Freeman, to consider why the trust landscape is evolving and how this will impact brands as they engage new and traditional audiences. As live events and experiences become an ever more potent and important channel for brands and marketers alike, Dan will shed light on how to involve your audiences meaningfully and the direct connection between experiences, trust building and creating long-lasting brand advocates.
From how to utilize AI to enhance your creative capabilities to designing campaigns with all the spectacles of the entertainment industry, Dan will show you how to build and gain brand trust with Gen Z through live experiences.
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What You'll Learn from This Session...
- The importance of building brand trust through live experiences.
- How to design campaigns and initiatives tailored towards Gen Z and millennials.
- Utilizing AI to enhance creative capabilities.
