In this session...
Why is authenticity so important when growing a community? How does loyalty and fan interaction drive revenue? What tactics do brands take to ensure loyalty and engagement with consumers to achieve the end goal: making money.
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In this discussion moderated by Kerry Flynn of Axios, you’ll hear from brands like Betches and Stanley and host & producer Gibson Johns on creative community-building strategies, driving a loyal fan base and how these initiatives help drive revenue across branded content and paid subscriptions to e-commerce, retail sales and consumer events and more.
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What You'll Learn from This Session...
- Generating and growing revenue.
- Monetizing audience members.
- Loyalty and community.
