In this session...
Faced with business and industry pressure from all angles, the future for agencies has never been more conflicted. Clients are seeking simplicity, integration and — importantly — breakthrough creativity all under one roof. Not only are clients asking for it, but great ideas deserve it. So, what does it truly take to build a modern creative agency?
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This session will explore what goes into creating today’s agency through the lens of Crispin Porter + Bogusky’s resurgence. Crispin once earned its reputation as the industry’s disruptor, redefining creativity as we knew it. But, as the industry evolved, it failed to keep pace. Hear from Brad Simms and Maggie Malek, two leaders at the helm of the iconic name, on why the world still needs a Crispin, how they’re architecting the brand for today — and betting big on one hell of a comeback.
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What You'll Learn from This Session...
- Nailing the modern positioning.
- Creating a new culture that is the foundation for success.
- The integrated offering: great strategy, creative, media and data science leadership that works in partnership.
