In this session...
GroupM recently forecasted that retail media ad revenue will grow globally by 9.9 percent to $125.7 billion in 2023. At that rate, retail media is expected to surpass linear and connected TV combined by 2028. Our panelists explore why "retail media" is more than just a buzzword, empowering retailers and brands to enhance their first-party data strategy, improve the customer journey, find the right consumers across platforms like CTV and display and close the loop on attribution.
View More
GroupM recently forecasted that retail media ad revenue will grow globally by 9.9 percent to $125.7 billion in 2023. At that rate, the retail category is expected to surpass linear and connected TV combined by 2028 — no small feat. Our panelists explore why "retail media" is more than just a buzzword, empowering retailers and brands to enhance their first-party data strategy, improve the customer journey, find the right consumers across platforms like CTV and display and close the loop on attribution. They'll share trends, tactics and results, including more personalized, engaging and cost-effective campaigns.
View Less
What You'll Learn from This Session...
- How retailers, brands that are endemic to the space — and even non-endemic brands — can utilize retail data across channels.
- Marketers can shape and enhance their marketing campaigns by harnessing insights from consumer shopping behaviors within retail environments, on and offline.
- How advertisers can get the most out of retail data — especially in a time when CTV, identity and retail media are converging.
.png)
