In this session...
The Onion will be celebrating its 35th anniversary this year. A media brand that started as a simple satire publication has now become an indispensable part of our country's cultural fabric. In 2023, The Onion is as relevant as ever in a world that unfailingly produces real live headlines that could've been pulled straight from the site. Other similar satire sites have popped up over the years, but none match The Onion's centrality, name recognition, and ability to continually evolve and reach new audiences.
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Come join The Onion's Managing Editor Jordan Laflure and Senior Editor Lauren Moser for a discussion on the site's enduring legacy, the importance of satire in today's media landscape and how the site evolves with the changing times.
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What You'll Learn from This Session...
- Where satire fits in today's media landscape.
- How to keep an iconic brand fresh and appealing to younger audiences.
- How The Onion and other humor media have changed and evolved over the years.
