In this session...
Video advertising is the most powerful medium for branding and awareness, but with new technologies like Artificial Intelligence — it’s even more powerful than ever before. Hear from brand marketers at La Colombe and Kia on how AI improved their video advertising investments to deliver brand outcomes by partnering with LoopMe to reach new customers, drive brand lift and consideration and ultimately increase revenue targets.
What You'll Learn from This Session...
- How AI improved incrementality in finding net new customers.
- How AI powers brand lift and consideration.
- Case studies from La Colombe shine a light on how AI-powered media delivers on brand goals including lift in consideration and e-commerce sales.
