In this session...
Keeping the analytics status quo won’t work in a privacy-centric marketing landscape. But how can marketers ensure their data is consistent and valuable? By establishing an effective data strategy.
Hear from marketing leaders and industry researchers on what it takes to design and implement a successful data strategy. This session will explore methods to stay ahead of the changing adtech landscape, enhance content performance and navigate the evolution of AI.
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Relying on inaccurate marketing data poses many risks to a business: an obscured view of customer experience, hindered access to data for business intelligence, and more. Entering a privacy-centric era without a solid data foundation in place means that data scientists and marketers cannot draw actionable insights.
A solid data strategy is the key to ensuring that data maintains its value and continues to be useable, consistent and accurate to a business.
In this session, expert panelists will discuss:
- The quantifiable impact of having a data strategy in place
- Ways that you can use better data to fix inefficiencies and improve performance
- How to set up your data to support future-proofing your marketing
- Change your culture by creating more collaboration across teams
Join us to learn best practices for establishing a data strategy that lays the path to becoming a successful data-driven business.
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What You'll Learn from This Session...
- Future proof your content and marketing data strategy.
- Empower marketing teams with confidence in asset and overall campaign performance.
- Learn how to successfully prepare for AI content overload with standardized data.
