In this session...
In the earlier era of television, traditional marketing, such as print and tune-in ads, played a key role in trying to bring viewers to content. Now, streaming — and especially FAST (free ad-supported streaming TV) — is changing the way streamers and publishers attract, engage and retain viewers through advertising. In this session, Wurl’s VP Sales & Partnerships, Americas, Dave Bernath, will speak with leading content publishers about how advertising on FAST is offering marketability and measurability like never before.
What You'll Learn from This Session...
- FAST offers streamers and publishers new abilities to measure the effectiveness of marketing campaigns.
- Content discovery is a challenge facing streamers and publishers today, making performance-driven marketing initiatives key in order to prove campaign effectiveness.
- Leading publishers are leveraging advertising on FAST to attract and retain new viewers.
