In this session...
Brands are currently battling the challenges of connecting with customers across screens and holding their attention and engagement in an advertising landscape with an increasing number of options. The importance of reaching relevant audiences in measurable ways has never been greater. Amazon Ads will explore the challenges and opportunities for quantifying the success of brand impact campaigns from start to finish, and how leading brands like Nestlé are successfully solving for them.
What You'll Learn from This Session...
- The current challenges for marketers in proving effective advertising investments and understanding incremental measurement.
- Finding efficiencies in how to reach, buy, and measure across multiple channels.
- Tips for advertisers looking to get more organized with their ads measurement for better understanding of the ROI of their investments.
