In this session...
Measurement is changing fast, with numerous innovations transforming the marketplace – new currencies, big data, AI, synthetic data, attention, clean rooms, and much, much more. Join this session to cut through the noise and find out more about the innovations that really matter – and what best-in-class marketers can and should be doing to capitalize on the most exciting areas of opportunity.
What You'll Learn from This Session...
- Understand the key drivers of the modern measurement innovation landscape
- Deep dive into some of the most exciting new measurement innovations
- Explore the practical implications for marketers
