In this session...
During the past few years, B2B marketers have found new ways to drive influence, impact and growth across their organizations by sitting at the intersection of innovation and transformation.
The accelerated digital changes that were already underway pre-pandemic are here to stay — but how are B2B marketers faring in the current climate?
In this interview, Valerie Beauchamp, LinkedIn’s Global Head of Agency Development & Marketer Education, will reveal how senior B2B marketers are navigating these shifts.
What You'll Learn from This Session...
- Uncover what B2B marketers are doing to drive growth at their companies.
- Get clear on the skills B2B marketers need to succeed now and in the future.
- Understand the developing conversation around generative AI in B2B marketing.
