In this session...
The unfortunate truth is that the advertising industry is no stranger to waste: a staggering 40% of ad dollars were wasted in 2022 alone, amounting to over $130 billion. Gone are the days of all buys being based on age and gender demos in hopes of driving ROI, an antiquated approach that wastes time and money on eyeballs that don’t convert.
In this session, our panelists will share strategies to drive business outcomes using advanced audiences, eliminating slack and wasteful ad spend in the system along the way.
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Where have advertisers lost sight of their investments, and how can we change course?
Activating and measuring success based on advanced audiences is the future. Beyond the limitations of using only age and gender demos, advertiser reputation has shown a decline due to over-frequency on these broad audiences — making the consumer experience subpar and creating negative brand connotation when the ultimate goal is brand loyalty.
Advertisers and consumers deserve better. VideoAmp shares the stage with leaders on the buy side of the media ecosystem as they share strategies to drive business outcomes using advanced audiences, eliminating slack and wasteful ad spend in the system along the way.
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What You'll Learn from This Session...
- How to eliminate wasteful ad spend.
- Moving beyond strictly age and gender demos.
- Measuring success.
