In this session...
It’s a thrilling — and equally challenging — time for the streaming industry. Today’s global streaming market encompasses an unparalleled number of apps and channels, making the need for streamers and publishers to engage their viewers more critical than ever. In this session, Ron Gutman, CEO of Wurl, will share his perspective on how advances in adtech are bringing performance marketing to CTV to help streamers and publishers break through the noise and find viewers who will love their content.
What You'll Learn from This Session...
- Discoverability is the biggest challenge facing streamers and publishers today.
- To be successful, streamers and publishers can leverage performance marketing to turn their marketing efforts from a cost center to a revenue center.
- Performance marketing solutions play an important role in helping streamers and publishers find high-value viewers who will engage with their content.
