In this session...
Connecting with consumers through universal passions allows brands to jump the bounds of traditional segmentation and establish authentic connections with new audiences. Gaming is one such passion, attracting a diverse audience and bringing in more revenue than the music and movie industries combined. Mastercard Chief Marketing & Communications Officer Raja Rajamannar will share how the company is expanding into this dynamic area through esports — and reveal a new initiative to get people closer to their passion for the game.
What You'll Learn from This Session...
- Attendees will learn about the brand impact of breaking free of traditional segmentation.
- Participants will gain insights into the influence of developing a marketing strategy centered around universal passions that will forge longer-lasting connections with consumers.
- Raja Rajamannar will share insights into how Mastercard is navigating their passion-strategy and he will unveil a new company initiative aimed at bringing people closer to their passions.
