In this session...
The expansion of data enables marketers to make more informed TV investments. The days of a single measurement company — and a single measure of performance — are gone for good. We urge brands and agencies to embrace this evolution by leaning into data and measurement companies to create a learning agenda that drives campaign insights and improves the efficiency and effectiveness of future TV investments. Ampersand’s SVP of Data & Insights gives insights into how to do just that.
What You'll Learn from This Session...
- Tracking TVs evolution.
- Data-led TV strategies.
- TV Measurement in a multi-currency world.
