In this session...
From being the first programming company to deploy addressable ads on linear TV, to the sophisticated use of data tools and taking a leadership position in programmatic buying, AMC Networks has been at the forefront of maximizing the value and impact of its ad inventory across linear and digital platforms.
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This interview with Evan Adlman, AMC Networks’ Executive Vice President of Commercial Sales and Revenue, highlights how the company continues to work with industry and technology partners to advance the reach, relevance and impact of television advertising across its full distribution ecosystem spanning linear television, digital, streaming and CTV/FAST.
Featuring: Evan Adlman, EVP of Commercial Sales & Revenue, AMC Networks
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What You'll Learn from This Session...
- Advances in advertisement technology.
- Maximizing value of ad inventory.
- Advertising across a full entertainment distribution ecosystem.
