In this session...
Today, brands & audiences seek lasting connections. As the brand experience agency delivering moments connecting brands to customers, we don’t just create & execute events. We design experiences to sway & stay customer preference—called Brand Gravity. This pulls customers into your brand’s orbit & impacts long-term brand & business health. In this Q&A, Dane Aloe, EVP, Strategy & Measurement for Spiro™, shares the science & method behind Brand Gravity & ways to design your brand activation to powerfully bond brand & customer.
What You'll Learn from This Session...
- How your brand benefits from experiences that deliver Brand Gravity — the bond between brand and customer.
- The seven main drivers of the brand and consumer bond.
- How and why brand communities boost brand loyalty and higher customer lifetime value, year-round.
- KPIs that truly measure the impact of your event or brand experience — and why you should care about them.
