In this session...
Join us for an insightful discussion on data and AI in digital advertising. We'll look at how these two pillars converge to drive innovation and create new opportunities for marketers across the media landscape.
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One of the hottest topics in digital advertising — if not the world — is artificial intelligence (AI). This year has seen the release of AI tools that have the power to change how we accomplish both major and mundane tasks. But many questions remain, including the best way to use this powerful new technology in the industry.
Join Rick Erwin (CEO, Adstra), Angelina Eng (VP Measurement, Addressability & Data Center, IAB), Dustin Kwan (CPO, Viant) and Rebecca Eaves (Global VP, Advertising Week) for an insightful discussion on leveraging the power of both data and AI to succeed in the fast-evolving world of digital advertising.
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What You'll Learn from This Session...
- Understanding the role of data in shaping modern marketing strategies and how AI has revolutionized the field.
- Exploring how AI algorithms and machine learning models can analyze vast data sets to uncover actionable customer insights, preferences and behavior patterns.
- Exploring how AI-powered automation can enhance marketing campaigns, improve ROI and drive business growth.
