In this session...
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and AI providers to maximize the impact and harness the opportunity of these new technologies.
What You'll Learn from This Session...
- Understand the best way for your brand to leverage AI solutions and strategies to maximize campaign performance today.
- Learn about the core principles advertisers and agencies should be adopting today and into the future to drive greater performance at scale, and what the role of a performance marketer will look like in the future.
- Hear how automation tools are enabling businesses to create meaningful customer experiences.
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