In this session...
Delve into why the changes in third-party cookies policy have made mobile apps a crucial channel for first-party data collection. Nestlé will share insights into how amma pregnancy tracker app can serve as an invaluable tool for the brand to collect and analyze user data.
What You'll Learn from This Session...
- amma app can reach accuracy data from conception, then pregnancy, post-partum and parents with kids between 0.5 y.o, with medical verified content.
- The importance to build a data warehouse nowadays is a must for big brands.
- Is important to keep investing in paid media to drive awareness for brands and products even with Precision marketing strategy.
