In this session...
Hear from Gen Zers directly unpacking the barriers to garnering Gen Z's attention (without being boring or cheugy) —tackling the fundamental question: do ads even work anymore? If Gen Z has an 8-second or even 1.3-second attention span, how do brands use that to their advantage? It's not the case that Gen Z isn't paying attention anymore as Gen Z is consuming endless amounts of content, so this will be a session to provide actionable takeaways to marketers on how to engage a generation that is certainly not easy to impress.
What You'll Learn from This Session...
- What brands/people are cutting through the noise with Gen Z.
- How to lean into community/content in non-cheugy ways.
- What Gen Z thought leaders predict about the future of media.
