In this session...
Professional Bull Riders (PBR) partnered with OUTFRONT Media to drive new audiences to Season 2 of the PBR Team Series. This multi-dimensional campaign, rooted in OOH, harnessed OUTFRONT's creative expertise, proprietary tools, influencers, mobile, OTT and attribution solutions. The result: a massive success, with a 72% YoY revenue increase and strong ticket sales, propelling the sport into the mainstream.
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Professional Bull Riders’ (PBR) Nicole Capolino will sit down with OUTFRONT Media’s VP of Marketing, Liz Rave, to take us through how the new professional bull riding league and the Kansas City Outlaws utilized the leading out of home (OOH) media company’s full stack of products to drive new audiences to season 2 of its highly popular PBR Team Series.
Grounded in OOH, the campaign was multi-dimensional and leveraged OUTFRONT’s in-house creative studios, audience-based proprietary tools, influencers, mobile, OTT, and attribution solutions. It was a huge success, driving ticket sales and an increase of 72% in revenue YOY for a sport storming into the mainstream.
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What You'll Learn from This Session...
- Learn how brands maximize OOH's effectiveness in their omnichannel strategies.
- Gain insights on how emerging brands can breakthrough, leveraging audience insights, best in class creative, and #sOOH (social OOH).
- Why you might be Professional Bull Rider’s next biggest fan, cowboy boots included!
