In this session...
Innovation is expensive, risky and competitive at the best of times. Layer in climate, the economy and ever-shifting consumer needs to make it even more challenging. And yet, brilliant brands use these tough challenges to leapfrog and innovate for the future.
We’ll talk to Jennifer Brace, Chief Futurist at Ford Motor Company, and Camilla Medeiros, Vice President Global Innovation and Insights from Edgewell Personal Care, to understand how they think and plan for innovation in a world full of constraints and uncertainty.
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Our expert panel will explore best practices and approaches, including how they've worked across markets and teams to remove siloed thinking, use emerging signals to develop ideas around the consumer of the future and use these principles to drive a continuous pipeline of innovation.
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What You'll Learn from This Session...
- Real world examples how forward thinking companies build continuous innovation.
- Direct application of trends and signals through to product creation.
- Learn best practices in aligning teams and markets to create compelling innovation strategies.
