In this session...
Join Anzu, dentsu, IAS, and The Trade Desk as they break down the gaming landscape and look at what we can expect from the channel in 2024. They will also discuss the evolving position gaming holds in advertisers' mindsets and the shift away from it being an experimental channel to a core component of media plans, helping to extend reach and engagement.
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This month is billed as one of the most exciting release windows for video games in years, with new releases from Sonic, Mario, Pokemon, Forza, Spider-Man, Metal Gear Solid, and Assassin’s Creed. With the number of people who play games growing by the day and players currently estimated at around 3.4 billion globally, it’s no surprise that everyone wants a piece of the gaming pie.
Join gaming experts from every corner of the industry to learn about the opportunities that video game advertising offers advertisers and what exciting opportunities are on the horizon for the fastest-growing advertising medium as we move into 2024. Topics covered will include:
- Attention and how gaming is rewriting the rules on advertising engagement
- What is being done to safeguard the space and future brand safety efforts
- What success looks like, and how that might change as the medium evolves
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What You'll Learn from This Session...
- Attention and how gaming is rewriting the rules on advertising engagement
- What is being done to safeguard the space and future brand safety efforts
- What success looks like, and how that might change as the medium evolves
