In this session...
In an age where artificial intelligence offers both solutions and substitutions, consumers are craving authentic online interactions – finding their people in online communities via rich, relevant discussions. As brands and advertisers navigate this ever-evolving ecosystem, understanding what it means to create, grow and foster community is key to unlocking marketing success in these interest-driven online spaces.
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In this session, Reddit’s Chief Operating Officer, Jen Wong, joins Omnicom’s Chief Strategy Officer, Alex Hesz, for a conversation about membership, moderation and how brands can meaningfully thrive in the context of real, human conversations while harnessing new tools and technologies.
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What You'll Learn from This Session...
- What it means to create and maintain authentic online community – beyond a follower count or mailing list
- Why consumers value authenticity and trust in the age of AI
- How brands can build similar goodwill
