In this session...
Lilly Pulitzer is a brand with a rich history that has transformed its brand perception by engaging with communities and reaching new audiences. Hear from the team that helped shift hearts and minds through rich relationships with creators and engaged communities. This panel is your chance to hear from the influencer trifecta — the brand, the influencer and the agency — on how Lilly was able to transform and captivate a new generation of enthusiasts.
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A brand inspired by its trailblazing founder to constantly shift and evolve decided it was time to shake things up, connect with different communities, and get a new generation excited about their designs. Through strategic partnerships with creators, they reshaped their identity, diversified media channels and ignited enthusiasm among a fresh generation of fans.
During this panel discussion, you'll hear from the brand itself, the amazing Taryn Delanie (@taryntino21), and the agency (PMG) that made this magic happen — the influencer trifecta. They'll tell you first-hand how they added fun and a whole lot of engagement to Lilly's marketing. You'll discover how this approach sparked enthusiasm among a whole new group of enthusiasts, reintroduced the brand to the world and changed how people saw it.
Plus, you'll learn why Lilly decided to triple their budget for creator collaborations. This is a chance to see how a legendary heritage brand reinvented itself in a fast-changing world.
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What You'll Learn from This Session...
- How to embrace entertainment as connection.
- Impact of creator partnerships on brand perception.
- Letting creators shine in crafting impactful stories.
