In this session...
While today’s online web publisher challenges around compliance, privacy, identifiers, new technology adoption, web performance, cost and other issues are often looked at in isolation, there might be a better approach.
In this session, we will explore what publishers can do to address many of the above at once and discover actionable strategies to get there by leveraging edge computing.
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How much control does a publisher really have over the speed with which the ads render in their user environments? How does it change in a world where more identity solutions have to be at play, additional technology has always to be A/B tested ahead of the looming changes, and costs are about to get squeezed even further?
Solving a whole host of problems at once appears impossible, and multiple efforts are often underway in parallel.
Today’s session dives deeper into the exploration of how edge computing can be applied alongside other modern tools to address a myriad of seemingly contradictory challenges and further outlines a set of clear, actionable strategies that can be implemented with low effort and high impact outcomes.
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What You'll Learn from This Session...
- Actionable strategies around performance improvement.
- Staying in control of performance and compliance at the same time.
- Edge computing and workers in adtech.
