Tracks Venues

In this session...

The art of speaking fluent fandom is a lifelong journey that any sports fan can tell you never ends. It is crucial for brands and their agency partners to know the rhythms and rituals of a sport inside and out. The space between authenticity and falling flat is narrow but means everything. Join us and learn more about all the details that add up to emotionally authentic sports marketing.

What You'll Learn from This Session...

  1. Fandom.
  2. Creativity.
  3. Sports.

Presented with


Speakers

Curtis Friends Vice President, Sports Marketing ESPN
Brian Bonilla Senior Reporter Ad Age
Molly Jamison Executive Creative Director Arts & Letters

Event Details

Event Type Session