In this session...
As the marketing landscape for Creators continues to evolve, Creators are looking beyond their one-off branded partnerships and projects to find opportunities to build their own brand and become what is similar to that of a media company. This next generation of Creator-age media companies is being built around their audiences and dynamic personalities, proving to drive impressive growth and long-lasting success for branded and original content.
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Brands have an opportunity to partner with these Creators to not only strategize but also build specialized content that reaches a larger audience and lays the foundation for a more holistic approach to creator marketing.
In this session, moderated by Sweathead CEO Mark Pollard, you’ll hear from top culinary Creator Andrew Rea (Binging with Babish), The Botanist Gin’s Aislinn Murray, and Camie Cox from Made In Network, as they dive deeper into Creators transforming into today’s media companies and what this means for the future of Creator/brand collaborations.
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What You'll Learn from This Session...
- Best practices for brands/advertising agencies to build a more holistic approach when working with Creators.
- The benefits of working with Creators as media companies vs. project-based partnerships.
- How to maintain authenticity and growth when collaborating with Creators and building serialized content across multiple channels.
