In this session...
Standing tall as the apex customer, moms wield trillions in economic spending power. Every milestone along the parenting journey is a golden opportunity for brands to establish trust and forge lifelong relationships with the influential mom market. Join Miriam Kalaev, Sr. Director, Data Monetization, Strategy and Measurement, as she shares how to connect with moms precisely and at scale amid looming challenges like cookie depreciation, stricter privacy regulations and an increasing reliance on zero- and first-party data.
What You'll Learn from This Session...
- Discover the pivotal role of moms as the gatekeepers for nearly every family buying decision.
- Understand how to reach moms precisely and at scale, using real intelligence and first-party insights that signal purchase intent.
- Pick up best practices to activate data solutions to supercharge your brand marketing strategies, revolutionizing your engagement with the influential mom demographic.
