In this session...
There’s no question that Black culture and sensibilities drive culture across the globe. But we’re not all one and the same — African-American, Afro-Latina, African and biracial, our colorful tapestry is nuanced and varied. Learn how brands can connect authentically with the Black audiences that they’re trying to reach . . . who will eventually reach everyone else.
What You'll Learn from This Session...
- Reaching and resonating with Black communities.
- The keys to authentic representation.
- Appreciation vs. Appropriation.
