In this session...
Today's marketer toolset now encompasses myriad adtech, martech and retail media solutions. The “work” of marketing is now managing these systems and processes so they function together, but they’re often still out of sync — and the customer can feel it. We need to rethink the marketing playbook and build informed, intuitive experiences for the consumer. This panel will explore how smart brands are realigning strategies, values and goals to bridge the gaps across teams and tech and put the customer at the center.
What You'll Learn from This Session...
- What it really means to build customer-centric marketing strategy and campaigns.
- How to build marketing and advertising systems, processes and technology around the consumer.
- Real-world use cases from brands that are already doing this work.
