In this session...
Why are brand films continuing to grow as a marketing medium? Find out by joining us for an insider’s conversation around “The Big Idea,” one of the most inspiring brand films of this year. This new documentary series from MIT Solve, made with the generous support of HP, follows three entrepreneurs as they bring their groundbreaking innovations to life, each with the goal of addressing systemic world problems. All three subjects hit roadblocks in their journey until they applied to MIT Solve.
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We will explore the genesis of the film, how a unique distribution deal with Conde Nast was executed, and how the films impacted the three subjects. “The Big Idea” was accepted into 13 film festivals (two of which are Academy qualifying) and has won 10 awards to date, breaking through the film festival clutter. Join us to find out how “The Big Idea” became so BIG!
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What You'll Learn from This Session...
- How brand funded films are growing as a new marketing platform, and providing solid ROI.
- How consumer brands can partner with third party organizations and institutions on brand films to source engaging contact and expand distribution of the films.
- How brand films achieve wide and targeted distribution by partnering with media platforms.
