In this session...
You want your advertising campaigns to effectively impact the perception of your brand.
You want to know how to adapt to meet the needs of your consumers — wherever they are.
You’re struggling to get the granular, real-time insights you crave with traditional measurement methods.
There is a solution to meet your needs.
In this session, you'll learn how cross-platform measurement — including across newer technologies like CTV, social and podcasts — helps you create winning ads and delight your consumers.
What You'll Learn from This Session...
- What the future of media measurement looks like and the role cross-platform measurement will play.
- How to get the right valuable data to bring you closer to your consumers.
- The power of measuring across all platforms, including new tactics like CTV, social and podcasts.
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