In this session...
Hear from brand marketers who go beyond traditional media and develop original content, forging brand partnerships that effectively convey their brand story. As the media industry reinvents itself — streamers, studios and CTV platforms are offering new ways for advertisers to reach audiences. Learn how CMOs drive ROI with unskippable content partnerships and where the brand is the entertainment.
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Effective Brand Storytelling across the Entertainment Landscape:
> Annie Granatstein, Marriott
> Alison Temple, WCCG
> Angela Matusik, AM Studios
> James Knight, AMD
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What You'll Learn from This Session...
- How collaboration is evolving from standard media plans.
- New ways streamers, studios and CTV platforms are reaching audiences.
- How CMOs drive ROI with content partnerships and branded entertainment.
