In this session...
Panelists will share invaluable insights on winning strategies for brand advertisers as we gear up for the upcoming holidays. We will explore how brands can harness the power of local TV advertising — both streaming and broadcast — to tap into the immediacy and impulse-driven nature of consumerism and 'win' this holiday shopping season.
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Pundits predict an increase in holiday shopping this year, where shoppers' choices are influenced by the blend of traditional brick-and-mortar retailers and the convenience of e-commerce platforms. Research shows consumers favor proximity and relevance when it comes to purchase decisions.
For brand advertisers, this means the winning strategies will need to reach the right people in the right place at the right time, and that's where local strategies can power the purchase.
Join our panel of distinguished local advertising leaders as they share winning strategies for driving outcomes during the holiday season.
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What You'll Learn from This Session...
- Embracing a local convergent strategy unleashes the combined power of precision and reach.
- Scale your holiday message and add impact by extending incremental reach to local streaming TV.
- Breakdown local measurement barriers with a convergent TV strategy to ensure your local holiday efforts are worth it.
