In this session...
TIME CEO Jessica Sibley on the power of TIME — the iconic 100-year-old global media brand and the undeniable value of trust and relevance that legacy companies have built with their audiences and partners, enabling them to be resilient and succeed in an ever-changing media landscape.
Earlier this year, TIME entered its 100th year, and throughout its first century, the brand has remained committed to truthful and impactful storytelling as its core mission. The mission has not changed, but TIME’s storytelling has evolved.
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What started as just a magazine is now also a free and open website for everyone to access TIME’s journalism, an Emmy-award winning TV and film studio, a global live events business, a climate-action platform, a newly launched e-commerce platform and much more.
In the session, you’ll hear how TIME’s strategy of embracing its trusted legacy while prioritizing continued innovation and expansion has led TIME to its centennial and how Jessica Sibley plans to take the brand into its next century.
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What You'll Learn from This Session...
- Hear how TIME is leveraging its new content and 100 years of IP to create endless opportunities for partners across platforms.
- Get an inside look at TIME’s digital transformation strategy and the brand’s plans to continue fostering the growth of its audience of 105 million — the largest in history to date — by reaching new and diverse audiences.
- Explore how legacy media has remained resilient in the face of uncertainty within the industry and the importance and value of the brand trust, loyal audiences and creativity that legacy media have built.
