In this session...
Kantar Media measures audiences in 60+ markets, with 15 already cross-media.
In this special interview, Global CEO Patrick Béhar, former Chief Business Officer for Comcast’s Sky, Europe's largest media group, offers three key learnings that could help transform buying and selling.
From panel calibration for large data sets in Europe to delivering x-media measurement as part of the UK Origin project, he will share what’s been successful in divergent media markets worldwide and its application in a rapidly changing ad ecosystem.
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Kantar Media works in 60+ markets and delivers cross-media measurement in 15.
In this special interview, Patrick Béhar, Kantar Media Global CEO and former Chief Business Officer for Comcast’s Sky, Europe's largest media group, offers three key lessons learned from audience measurement that could help transform buying and selling in the US.
From providing panel calibration for large data sets in Europe to delivering x-media measurement as part of the UK’s Origin project, Béhar will identify what’s been successful in divergent media markets worldwide and what U.S. clients can apply in a rapidly changing ad ecosystem.
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What You'll Learn from This Session...
- How first-party and panel calibration data has strengthened the consumer signal.
- From talk to action — setting the standards in delivering cross-media measurement.
- The power of co-creation — the importance of enduring partnerships across the advertising and content eco-systems to unlock more value for all.
