In this session...
Kendall Toole is a fitness professional, content expert, Peloton instructor and NAMI ambassador who's normalizing mental health conversations and building community from the gym to her personal platform to brand deals. In this fireside chat with Hollywood & Mind founder Cathy Applefeld Olson, Kendall will share what makes a successful brand collaboration, the keys to bringing authentic stories forward, the playbook brands need to leave behind and more.
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Kendall Toole is a fitness professional, content expert, Peloton instructor and NAMI ambassador who's normalizing mental health conversations and building community from the gym to her personal platform to brand deals. In this fireside chat with Hollywood & Mind founder Cathy Applefeld Olson, Kendall will share what makes a successful brand collaboration, the keys to bringing authentic stories forward, the playbook brands need to leave behind and more. Hollywood & Mind is uniquely positioned at the intersection of the entertainment industry and the mental health sector, and focuses on on leveraging the power of talent and executives across music, film, TV, digital, tech, sports and brand — together with brain health experts — to destigmatize mental health, elevate wellness and save lives.
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What You'll Learn from This Session...
- How to optimize brand-creator collaboration.
- Best ways to bring authentic stories forward in marketing.
- What brands should keep in mind when incorporating mental health storytelling.
