In this session...
A critical, ongoing pain point for advertisers is the need to “wait and see” ad listing performance to determine the ROI of ad spend. Today, experts are looking towards AI to help close the gaps between tighter budgets, increased competition and rising pressure to convert sales. This session will cover how advertisers can work smarter (and faster) by leveraging first-party data and AI to predict their ad performance.
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Today, experts are looking towards AI to help close this gap. Legacy retailers like eBay have the unique ability to leverage a large set of first-party customer data in order to train AI to predict how ads will perform and identify potential improvements, changing the game for advertisers on the platform.
In this session, Paul Verna, Head of Advertising and Media, Insider Intelligence / eMarketer, will lead a conversation with Alex Kazim, VP, GM of Global Advertising at eBay, to discuss how advertisers can work smarter (and faster) by leveraging first-party data and AI to predict their ad performance.
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What You'll Learn from This Session...
- The evolving role AI is playing ad product development, recommendations, analyzing sales velocity, spend and more.
- How to glean actionable insights from AI suggestions to create consistent and compelling ads.
- How promoted ads work on eBay to enhance seller experiences.
