In this session...
The universal adoption of QR codes has created a low-cost, easy-to-use connection between the physical world of packaging and the digital world of brand content and consumer connection.
Via the 'owned media' of its packaging and other physical assets, a brand can reach ALL of its users to share ALL of its story at effectively ZERO MEDIA COST.
View More
The session describes
1 The dramatic growth of the 'QR Code Economy' globally and in the US
2 How QR codes can be creatively designed to deliver brand identity and consumer proposition
3 How Connected packaging offers 5 distinctive consumer uses...Operational, Informational, Functional, Promotional and Inspirational
4 How connected pack is a transformative opportunity for Brand Sustainability and Brand Digital Creativity using AR/VR
5 How 'Opt In Connected Packaging' has a higher attention rating than any other digital medium
6 How Connected Packaging always achieves a positive ROI
7 How Connected Packaging needs to become a valuable infrastructural element of every brand's campaign in the future
8 How the extended use of QR codes is both a Martech and a Marcoms enabler of the economic future for all consumer facing brands
View Less
What You'll Learn from This Session...
- The QR Code economy that bind physical to digital is booming globally.
- The creative application of QR codes to packaging creates a high traffic 'Owned Media' for brands uniquely targeted at known users with no wastage.
- The Connected Experience from packaging is the highest attention media available.
- The Connected Experience from packaging has multiple sources of ROI...Media Value, First Part Data and Ecomm Sales.
- The Connected Experience from packaging is central to the 'post media' ecosystem for brand creation and development.
