In this session...
Stitching the myriad of ad tech point solutions together can be overwhelming for marketers. Join Adform’s John Piccone and a panel of brand experts as they tackle questions like:
• Which solutions should be in-sourced vs. outsourced to agency partners?
• What productivity gains can be generated based on the “Stack” they build?
• How does the data output from these solutions impact their media activation strategy?
• What, if any, is the single source of truth to shape a brand’s relationship with their customer?
What You'll Learn from This Session...
- Should Brands be “system integrators” in addition to their marketing responsibilities.
- What change does this have on the organization internally and externally.
- What data can never be outsourced to a third party and why?
