In this session...
Consumers demand authenticity, transparency, and advocacy from brands, leading commercial and political advertising to collide. In this panel, global media agency Assembly — with an only-of-its-kind full-service political strategy and media practice — is joined by experts across journalism, policy, advocacy and brand advertising to unravel the complexities of the tumultuous political landscape and provide insights on mastering the art of advocacy while upholding authenticity and purpose during election season.
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Consumers demand authenticity, transparency, and advocacy from brands, leading commercial and political advertising to collide. When brands and consumers disagree, products get banned, spokespeople get canceled, and brands get boycotted. How can brands show up during election season while staying true to their values and safeguarding their business?
In this panel, the global media agency Assembly — with a one-of-a-kind full-service political strategy and media practice — joins experts in journalism, policy, advocacy and brand advertising to unravel the complexities of the tumultuous political landscape. They’ll provide insights into mastering the art of advocacy while upholding authenticity and purpose during the election season.
As the spotlight on political narratives intensifies ahead of the 2024 election season, there has never been a more critical moment for advertisers of all types to find a balance in learning how to take a stance without damaging their brand
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What You'll Learn from This Session...
- Learn how to navigate the political season and uncover tactics to engage with diverse audiences while minimizing the risk of alienation.
- Dive into real-world case studies of brands that effectively navigated through turbulent political tides. Gain insights into the dos and don'ts of remaining genuine amidst polarizing conversations.
- Learn how to how to weave political consciousness into your brand's essence without appearing opportunistic.
