In this session...
Starbucks has undoubtedly made an emotional and economic imprint on the global landscape, establishing itself as an iconic brand over the course of 52 years. Delighting in the rigor of the details, the company takes pride in its coffee craft, curating seasonal menus of fan favorites and new innovations. But with the bar already on the ceiling year after year, how does a brand like Starbucks consistently maintain its high equity and strong consumer base while still preparing for the future?
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Join a fireside chat between Starbucks SVP, Marketing Kyndra Russell and Big Spaceship CEO Ranae Heuer to get the secret recipe: a diverse marketing mix inclusive of everything from product innovation to loyalty, a finger on the pulse of the current cultural moment and strategic guidance from long-term partners.
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What You'll Learn from This Session...
- How storied brands can stay top of mind with new and existing consumers.
- Why diversifying your media mix and adapting to new consumer behaviors can help your brand authentically meet the current cultural moment.
- Why long-term agency collaboration and staying in touch with consumer sentiment go hand in hand.
