In this session...
As Mazda brings its Marketing 4.0 digital transformation to life, join Director, Strategic Planning Chris McClure to discuss Mazda’s future-proof vision, its approach to building a performance-driven marketing organization and how the leading automaker is using data to put customers in the driver’s seat.
What You'll Learn from This Session...
- How to turn big data into actionable, future-proof customer cues.
- New approaches to partnership that align agency success with your business success.
- Strategies for breaking down silos, creating org-wide consistency and developing a clear philosophy.
